Not for Long: Kansas parts ways with athletic director

The University of Kansas reached an agreement with athletic director Jeff Long to resign his position. The resignation comes one day after the college dismissed head football coach Les Miles.

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March 11, 2021 - 9:48 AM

Kansas coach Les Miles and Athletic Director Jeff Long congratulate each other after the Jayhawks defeated Texas Tech, 37-34, on Oct. 26, 2019, in Lawrence. Photo by (Jamie Squire / Getty Images / TNS / Iola Register

Kansas athletic director Jeff Long resigned Wednesday, less than two days after the school mutually parted with Les Miles amid sexual misconduct allegations dating to the football coach’s time at LSU and one day after Long vowed he would lead the Jayhawks’ search for a replacement.

Jeff Long

Kurt Watson will serve as the interim athletic director as the school searches for both an AD and football coach.

“We will immediately begin our search for a new athletics director. I will lead the process with the assistance of a search firm and four alumni advisors, each of whom have experience in collegiate athletics,” Kansas Chancellor Douglas Girod said in a statement. “My hope is to have a new athletics director in place within the next few weeks.”

Girod said the new athletic director will take control of the football coaching search.

“I understand time is of the essence and that our football student-athletes are eager to know who will be guiding them,” he said. “But we are making long-term decisions on an athletics director and a football coach, and we cannot sacrifice the quality of a search simply for expediency. While there will be a lot of speculation regarding potential candidates for both searches, I urge Jayhawks to have faith in the process and in those who are devoting their time to assist.”

Long’s dismissal came a day after he vowed to lead the search for Miles’ successor, a move that drew significant backlash from Kansas alumni. It was Long who had hired Miles, his friend of more than 30 years, despite questions that ultimately led to his firing in disgrace Monday night.

The move also comes as the Jayhawks’ storied men’s basketball program, which is awaiting the decision of an independent arbitrator on what could be severe NCAA sanctions for rules violations, prepares to open the Big 12 Tournament on Thursday with the NCAA Tournament on tap next week.

“I leave KU with a heavy heart and profound confidence that I have always acted in the best interests of Kansas Athletics,” Long said in a statement Wednesday night. “I have done everything in my control to move Kansas Athletics forward in a positive manner; that’s what makes this most difficult.”

Long was hired by Kansas to help rebuild a football program mired firmly in the Big 12 cellar. His charge was to find a coach who could take the Jayhawks back to relevance while also persuading donors to open their checkbooks in support of upgrades to the practice facility and aging Memorial Stadium.

Instead, his roughly three-year tenure was filled with bumbling missteps.

After firing former football coach David Beaty, Long informed him that it would be “for cause” due to a relatively minor NCAA investigation into a non-coaching staff member and that his $3 million buyout would be withheld. A 15 month-long court case followed, embarrassing the university that wound up paying $500,000 in legal fees before ultimately agreeing with Beaty on a $2.55 million settlement.

Long also was criticized in 2019 for bringing Snoop Dogg to Late Night in the Phog, the annual kickoff to basketball practice. The rapper’s performance included four scantily dressed dancers doing routines on stripper poles and the firing of fake $100 bills into the crowd, an apparently flippant reference to the NCAA’s investigation into allegations that Kansas basketball coaches funneled money through an Adidas rep to potential players.

“I take full responsibility for not understanding what acrobatic dancers are in today’s entertainment world,” Long said in response to the backlash, “and offer my personal apology to anyone who was offended.”

But the biggest embarrassment for Long, whose five-year deal paid him $1.5 million annually, came on the football field, where the hiring of Miles resulted in just three wins over two seasons and ended in disaster.

After firing Beaty, Long claimed to have cast a wide net in search of a replacement, even though he later admitted in a deposition that Kansas had hired a documentary film crew to shoot Miles before he had been hired.

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