WASHINGTON (AP) — NCAA President Mark Emmert urged Congress to put restrictions on college athletes’ ability to earn money from endorsements, telling a Senate committee Tuesday federal action is needed to “maintain uniform standards in college sports” amid player-friendly laws approved in California and under consideration in other states.
The NCAA last fall said it would allow players to “benefit” from the use of their name, image and likeness and is working on new rules it plans to reveal in April. Under the NCAA’s timeline, athletes would be able to take advantage of endorsement opportunities beginning next January.
Meanwhile, more than 25 states are considering legislation that would force the NCAA to allow players to earn money off their personal brand in a bid to address inequities in the multi-billion-dollar college sports industry. California passed a law last year that gives broad endorsement rights to players and it will take effect in 2023. Other states could grant those rights as soon as this year.
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