Unless its a bad PR look, or there is video leaked by a third party, the NFL doesnt care about domestic violence because we have not given it a reason to do so.
The NFL is a private business whose main function is to make money, which it is exceptional at doing. Because its customers are junkies for its product.
Until the NFL has a financial reason to care about domestic violence, dont expect much more than the occasional TV spot, inconsistent investigations that make no sense, and empty campaign-style rhetoric that will promise and never deliver.
You know … what its doing right now.
In response to the criticism over its handling of multiple domestic violence cases, in 2016 the NFL released the PSA spot titled, No More, which feature a selection of prominent players, from Eli Manning to Cris Carter to Aeneas Williams, Jason Witten, LaVar Arrington, etc.
In the video, Manning says, No more boys will be boys.
As this latest incident involving an NFL player and domestic violence with Kareem Hunt shows, the NFL Boys Club made up by the owners is doing just fine.
Whereas the NFL had a large cash incentive to address those gosh darn protesters, no one is making enough of a fuss for this league to care enough about its employees who beat up women.
From fans to the self important blowhard members of the media, such as myself, we are the problem.
We consume this junk food called NFL football at such a gluttonous rate that that league can do whatever it wants. Until we turn it off, and dont talk about the NFL, the Boys Club remains free to do as it desires knowing it will not lose a single customer, or advertiser.
The latest example of this is the NFLs handling of Kansas City Chiefs running back Kareem Hunt, who was seen on video assaulting a woman back in February. He was released over the weekend after TMZ released the video of the incident.
The NFLs investigation into this DV case lasted less than the time it took for it to research the particulars of two men it previously suspended for far less serious incidents. Because the NFL spent no time on the Hunt case; he all but said as much.
Dallas Cowboys running back Zeke Elliott was slapped with a six game suspension in 2017 for doing … something. Something so not good the NFL could never actually say what he did.
New England Patriots quarterback Tom Brady was suspended four games in 16 for taking a tiny bit of air out of a football.
Former Panthers and Cowboys defensive end Greg Hardy beat up his ex-girlfriend and was given a four-game suspension. No video was involved.