Revitalization project would help turn around downtown

A recurring theme among candidates contending for city leadership roles is the need for change. For almost 100 years, every city in Allen County has been losing population at a slow but steady rate to metropolitan areas. Today, Iola’s population is 5,613, down 2,000 from 40 years ago. So it’s hopeful that candidates are saying the status quo isn’t good enough.
Successful turnarounds have common elements, including strong downtowns with unique shopping and dining opportunities.
Merchants work together to provide a unified front in both appearances and marketing efforts.
More than anything else, a community needs to remain relevant — which inherently requires change — not only to citizens’ needs but also their wants.
Now that the Internet has brought shopping and entertainment opportunities into the home, downtowns have it on their shoulders to prove they can do it better.
When it comes to entertainment, Iola has a corner on venues and talent. Sure,  downloading a movie is easier, but seeing a live production is more rewarding — for both sides — plus puts you in touch with friends and neighbors in the audience.
That’s called community.
To make shopping a more pleasurable experience, downtown Iola needs a remake.
Sorry, but the square is too “square,” as in projecting a tired, out-of-date look.
Not too long ago a “Vision Iola” task force had landscape architects draw up a plan that included benches, trees and planters spaced along the sidewalks that line the square’s perimeter. The plan created an urban landscape, that not only brought the square in “closer,” but also made it more colorful.
Such an atmosphere is inviting and makes people want to come downtown and linger. The plans need to be dusted off and see what portion can be afforded, one piece at a time.

THE GOOD news is that we’ve made some progress in making Iola a more attractive destination. New signage at the west and east entrances to town is vibrant and inviting. The historical placards around the square are attractive and remind us of our place in history. The dog park south of town is a big hit and additional sidewalks are making Iola more pedestrian friendly.
Without a doubt, the area’s star attraction is its growing network of walking and biking trails that appeal to younger generations, especially, who appreciate the unique outdoor experience.
Onward and upward!
— Susan Lynn