Imagine if Iola grew by 20 percent. CHARLEY MELVIN is an opportunity Iola should not waste.
That would be an additional 1,000 to our current population of 5,700.
That’s the expectation Friday night with the Charley Melvin Mad Bomber Run for Your Life.
Year after year the event has attracted a larger audience. Now in its fifth year, Charley Melvin has grown to be more than just a late night walk or run, but a full evening of activities geared for the whole family.
It’s a time we can put our best foot forward. Think of when you travel to other communities and what stands out.
Neighborhoods look best when the yards are neatly trimmed, when the toys are not scattered about and when trash cans are out of sight.
A downtown’s streets and sidewalks are inviting when free of litter and the store windows are colorfully decorated.
And nothing says come join the fun more than when the townsfolk themselves are participating. Friday night is a chance for us to show Iola is a fun-loving community.
And for heaven’s sake, if you see a stranger, be sure to say “Welcome, glad you’re here.” The Charley Melvin has helped Iola make just a little bit bigger impression on out-of-towners, much the same as the Buster Keaton Celebration each fall.
The uniqueness of the midnight 3K walk and 5K run is a draw especially for younger crowds who like to do healthy things — exactly the kind of people we want to come our way.
For many, the Charley Melvin will be the reason for their first visit to Iola. If they go home with a favorable impression, chances are they’ll come back.
And when that happens, Iola has won the race.
— Susan Lynn
Friday night will be a chance to showcase Iola
