Vaping at Kansas schools is reaching epidemic proportions, prompting the Kansas State Board of Education to launch a concerted campaign against it.
This thing hit us like a tsunami, said Jeff Hersh, assistant superintendent at Goddard Public Schools. Quite honestly its very alarming.
In the most recent health risk survey of Kansas students, conducted in 2017, a third said they had tried electronic cigarettes. Nationally, vaping among high school seniors nearly doubled between 2017 and 2018, from 11% to over 21% according to the National Institute on Drug Abuse.
The state board voted earlier this week to require schools to warn students of the dangers of the smoking alternative starting next year. The Kansas education department will be updating health class standards, which already include lessons to discourage conventional smoking, to address vaping and will create an online hub with information and resources for communities and schools.
The boards ad hoc anti-vaping committee is becoming a permanent task force to work toward what health advocates have pointed to as the gold standard for reducing smoking: policy change. The task force could recommend updates to current state and local limits on smoking around schools to explicitly extend to vaping. Some advocates also want to see stronger enforcement of anti-smoking zones.
While educators were caught-off guard by the sudden rise in vaping, they have a proven playbook to reference in addressing it decades of anti-smoking campaigns.
Aggressive national anti-smoking campaigns, particularly those started with tobacco industry settlement funds in the 90s, greatly reduced conventional cigarette use among middle and high school students, according to the U.S. Department of Health and Human Services.
Some Kansas school districts, including Blue Valley and Andover, and the Kansas health departments Resist Tobacco program are already applying some of those proven strategies to dissuade students from vaping.
But dont expect health teachers to show students the samples of blackened lungs so familiar from earlier anti-smoking campaigns. Vaping is still so new that research into the health consequences has yet to catch up. Anyway, some advocates have disavowed those scare tactics.
And instead of cops standing in front of the class as in the famed D.A.R.E. program, students are likely to be the ones delivering the information.
When youre eighteen years old or sixteen you dont think youre going to die anytime soon. said Jordan Roberts, youth prevention program manager with the Kansas Department of Health and Environment. But you do care about your friends and the social aspect of that and how youre perceived.
When older students talk to younger students, the message can be particularly powerful.
Weve found that peer mentoring, one-to-one, wasnt as effective, said Sara Prem, an advocacy specialist with the American Lung Association in Kansas City. But when you start creating that age difference, it has more effect.
That kind of social pressure dismantled the positive image the tobacco industry had built around conventional smoking. Health advocates are hoping that approach will work to dissuade vaping too.
E-cigarettes really took off when the brand Juul hit the market in 2015. The company has been accused of marketing to kids. Juuls popularity among teens grew through its successful use of social media.
