Debate will test Bloomberg campaign’s gamble

Las Vegas stage will be former New York mayor's chance to showcase sustainability of his unconventional campaign strategy.

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February 19, 2020 - 10:03 AM

Democratic Presidential candidate and former New York City Mayor Michael Bloomberg. Photo by TNS

LAS VEGAS (AP) — Mike Bloomberg will confront the greatest test of his presidential campaign when he faces five Democratic rivals in a debate in Las Vegas that could fundamentally change the direction of the party’s 2020 nomination fight.

The debate debut for the billionaire former mayor of New York is poised to offer fresh insight into whether his unconventional campaign strategy — bypassing early voting states such as Nevada and spending hundreds of millions of dollars to spread his message on the airwaves — is sustainable. 

Tonight’s 8 o’clock debate comes at a pivotal point in the campaign as moderate voters are struggling to unify, with some increasingly looking to Bloomberg to become the clear alternative to progressive Bernie Sanders. And lest there be any doubt, all the participants expect a hostile reception for Bloomberg, who formally registered as a Democrat in 2018 and has faced relatively little national scrutiny in his surprisingly swift rise from nonpartisan megadonor to top-tier presidential contender.

“He is going to have a giant target on his back from all sides,” said Democratic strategist Brian Brokaw. “It’ll either all come together brilliantly or could fall apart very quickly. … The stakes are just incredibly high for him.”

The stakes are high for others as well just days before Nevada’s next-up presidential caucuses, the third contest in the Democrats’ chaotic 2020 primary season. After more than a year of campaigning, there is little clarity in their urgent search for a nominee to run against President Donald Trump in November.

Longtime establishment favorite Joe Biden, a former two-term vice president, is fighting to breathe new life into his flailing campaign, which enters the night at the bottom of a moderate muddle with former South Bend, Indiana, Mayor Pete Buttigieg and Minnesota Sen. Amy Klobuchar. Sanders, a Vermont senator, has emerged as the progressive wing’s clear preference after two contests as Massachusetts Sen. Elizabeth Warren is struggling to regain energy around her campaign. 

Some Democrats fear that the conditions are ripe for a bare-knuckles brawl on national television that could carve new scars into a divided Democratic Party that must ultimately come together this fall if it hopes to deny the Republican president a second term.

Bloomberg’s rivals have already indicated they will lean into his explosive comments on race and gender in addition to their charge that he’s using a fortune earned from a career on Wall Street to buy the presidency. Bloomberg’s rise in national polls has been fueled almost exclusively by an unprecedented national advertising campaign, carefully controlled campaign events and a sprawling national organization that has likely already cost him more than half a billion dollars.

Alexandra Rojas, executive director of the Sanders-allied Justice Democrats, called Wednesday Bloomberg’s first “public moment of accountability.”

“It’s going to be a chance to finally bring scrutiny to Bloomberg’s record as a Republican plutocrat,” she said.

Bloomberg has been preparing for the debate behind closed doors for weeks, including prep sessions that feature senior aides playing his leading competitors. They expect him to come under attack early and often from multiple rivals. 

His team was working to lower expectations ahead of his performance, suggesting his debate skills are rusty after more than a decade since his last election. 

Bloomberg hasn’t been on a debate stage since 2009. His team notes he never faced more than one rival at a time over three elections for New York City mayor. 

Despite the challenges, senior adviser Tim O’Brien signaled that Bloomberg welcomed a fight against Sanders, whom the campaign perceives to be the race’s clear front-runner.

“I think you’re going to see us go toe-to-toe with Bernie Sanders on important issues,” O’Brien said in an interview, raising questions about Sanders’ personal wealth, record on criminal justice and gun control.

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