To complement the sparkling snow, one Iola shop is bringing out the bling for the holidays.
Capper Jewelry, 4 N. Washington Avenue, has been the go-to shop for people in the market for sparkling, shiny and flashy accessories since 1964. And this holiday season, bracelets for mom, necklaces for sisters and rings for significant others are all on sale, said Capper Jewelry co-owner Carla Capper.
“If we’ve got it in stock, it’s on sale during the month of December,” she said, referring to the 15 to 30 percent off promotions throughout the holiday season. “If it’s here, it’s on sale.”
Capper said the second generation family owned jewelry shop is able to “meet or beat” the prices of big jewelry stores and chains, whether items are discounted or not, because of the low overhead costs.
“We’ll have people come in who have bought a piece in the city and they thought they got a wonderful deal on it,” she said. “They come in and look at the exact same piece and it’s less here than what they got it on-sale for.”
This year, Capper said Reflection Beads and charm jewelry are hot items offered at bargain rates. Beads and charms can start at $75 and up in some metro jewelry stores, but Capper’s charms start at $27.
“And our quality will knock them out of the park,” Capper said.
Special order purchases are also available through the shop, but unlike most jewelry stores, custom orders aren’t obligatory, Capper said.
“A lady may see something on TV and fall absolutely in love with it but when she puts it on her finger it’s a different story,” she said. “Most of our vendors will allow us to memo in a piece so you’re not obligated to purchase it if it’s not exactly what you thought it was.”
Orders typically have “turnaround of one to two days,” Capper added.
But it’s not always a brand new piece of bling that produces the biggest wow factor. Oftentimes, people find that getting that old pocket watch or broken necklace repaired and refurbished can bring make a loved one’s day.
Capper will also buy used jewelry.
Year round, the store is open Monday through Friday from 9 a.m. to 5:30 p.m. and Saturday from 9 a.m. to 3 p.m. During the month of December Capper Jewelry will keep extended hours, staying open daily until 6 p.m., till 7 p.m. on Thursdays and 5 p.m. Saturdays.
The store will also be open for business during two December Sundays, Dec. 11 and 18.