Fashion on a budget is why Kelly Sigg’s new store, Audacious Boutique, is Iola’s newest success.
“We’re very happy with sales,” she said. “Of course, this is my first venture in retail, but so far business has been steady.”
It’s little wonder why.
The store, 110 S. Jefferson, is stocked full of clothing and accessories that even the most budget-conscious would appreciate.
Take jeans. Sigg carries five brands that range in price from $20 to $60.
Long-sleeved “burn-out” knit tops go for $12.99 to $16.99. “They’re great for layering, either under a sweater or over a T-shirt,” Sigg said.
Beautiful sweaters and dresses are $38 to $50.
And knit tank tops in a rainbow of colors are $14.99 — if you can find them in stock.
“They’re my No. 1 best seller,” Sigg said of the one-size-fits-all tops that complete every outfit.
Between the tank tops and boots — yes, boots — Sigg waits daily on new orders to replace diminishing stock.
SIGG’S SECRET to her success could be the very nature of the store. The small, cozy environment lends itself to personalized shopping.
“We’re getting to know our clientele on a very personal level,” said Kelly Macha, who works part time at the store. “We know their tastes, their sizes. Sometimes when a new order comes in we’ll let them know we have something we think would look good on them.”
The proof is in the pudding. Both Macha and Sigg looked like a million bucks when they effortlessly threw on tops off the rack. A fur neck wrap here, a belt there and they were picture-perfect.
Another advantage to the quickly rotating inventory is, “You don’t see yourself walking down the street,” Macha said of a woman’s worst fear — someone else wearing the identical sweater or dress that they also happen to be wearing.
“Once we’ve sold an item, we don’t reorder it,” Sigg said.
During the holiday shopping season Audacious Boutique has specials each day.
“It’s our 12 Days of Christmas sale,” Sigg said.
